Southwestern

Market Expertise

We are expert guides who help you navigate buying or selling your home with clarity and confidence.

99% Drama Free

Life can already be stressful, that’s why we take a no -drama approach to negotiations across the contract.

Service Minded

We don’t make excuses, we make a way. We exist for your benefit and at your discretion.

Communication

We bring our expertise, service, and no drama approach to every interaction.

Market Expertise

I think by now most people have come to understand that automated home values are close to worthless.  There is just no way for an algorithm to know if a home has a new kitchen, an outdated master bath, a basement with water issues, deferred maintenance, or lovingly cared for at every level.  The only way to really know a home’s value is from a full time market expert who understands how to read and interpret recent sales.  We recognize components that will affect value (the differences in schools, geography, level of finish, anticipated future repairs, etc).  On top of that, a full time active agent will also know how the current market conditions will affect the likely sale price of a given home.  It’s hard for the average bystander, or part time agent to have a true understanding of what the market is doing at a given moment.  

All of the agents at Southwestern Real Estate are full time, high producing agents, with their finger on the pulse of what’s going on right now in the real estate market.  We know our market and are dedicated students of our business.  We can advise our clients on a home’s value, but also where the leverage lies in any negotiation.  For the agents that are younger in their careers, each one is paired with a mentor on each transaction so all of our clients get top tier advice as they move through the process.  This is why we do not have part-time agents at Southwestern Real Estate, you just can’t know what a client will need without being immersed in the marketplace.

99% Drama Free

Any transaction that involves something as personal as a home has the potential to become emotional.  Anytime emotion is involved, things can get dramatic and that’s not usually a good thing.  Our agents train on this reality all through the year because we understand that if we reduce the drama for our clients (and ultimately for the other side of the transaction), they will have a better experience and therefore enthusiastically refer us to their friends.  

It’s true that getting a real estate license is about as difficult as getting a driver’s license.  Because of this low bar of entry, a lot of well-intentioned yet unskilled, poorly trained, and sometimes insecure folks become Realtors.  Without the skills they need, these agents often resort to what comes natural in a tense negotiation and that can mean lashing out against other Realtors and venting to their clients.  When that happens, transactions that should have happened, blow up instead.

At Southwestern Real Estate we know that no matter how another agent acts toward us, we are emotional giants who maintain a laser focus on our client’s needs before we’re concerned with the lack of professionalism of another agent.  By maintaining composure at every turn, we actually impact the overall Realtor community toward a higher level of professionalism and our client’s deals stay together.  

Southwestern Real Estate = 99% Drama Free

Service Minded

There are a lot of ways that folks choose a Realtor to help them buy or sell property.  Some folks will call off a sign in someone’s yard, some will read reviews on-line and make their choice, some from a piece of mail, and believe it or not some will choose their agent from an advertisement on a grocery cart seat.  But far and away the #1 way most people choose their Realtor is from the referral or recommendation of a trusted friend.  At Southwestern Real Estate, we only train our agents to develop a referral network of friends and past clients to pass our names along when there is a need for real estate help.

Why is that important for you?  We know that our future clients come from our current clients satisfaction.  We can’t blow off our current clients because we’ll get log on to some internet portal that will set us up with more clients.  We only get more clients if our current clients become a spontaneous extension of our sales force.  We win by you getting what you want.

Communication

Whether this is your first time buying or selling a home, or if you’re an old pro, you probably want the expertise of an agent who has many clients and has the experience that can only come from having sold many homes, AND at the same time, someone who understands how important this transaction is to YOU.  You need someone who is there for you when you need them.  It’s all about communication.

Taking time on the front end of every transaction to make sure we are on the same page as our clients is critical to setting proper expectations and preparing our clients for the unexpected.  We do not try to avoid difficult conversations in the hopes that maybe it will all work out.  We believe in addressing challenges up front and head on so that when it gets bumpy, our clients are prepared.  Buying or selling a home is an emotional process and setting proper expectations makes this transition that much better.

Even though technology gives us many ways to communicate, we appreciate the value of hearing someone’s voice.  An agent who answers your call, or at least returns your call with a call is becoming more and more rare.  We do that!  You need to know that this transaction is important to us because it’s important to you.  It’s all about communication.

Market Expertise

I think by now most people have come to understand that automated home values are close to worthless.  There is just no way for an algorithm to know if a home has a new kitchen, an outdated master bath, a basement with water issues, deferred maintenance, or lovingly cared for at every level.  The only way to really know a home’s value is from a full time market expert who understands how to read and interpret recent sales.  We recognize components that will affect value (the differences in schools, geography, level of finish, anticipated future repairs, etc).  On top of that, a full time active agent will also know how the current market conditions will affect the likely sale price of a given home.  It’s hard for the average bystander, or part time agent to have a true understanding of what the market is doing at a given moment.  

All of the agents at Southwestern Real Estate are full time, high producing agents, with their finger on the pulse of what’s going on right now in the real estate market.

All of the agents at Southwestern Real Estate are full time, high producing agents, with their finger on the pulse of what’s going on right now in the real estate market.  We know our market and are dedicated students of our business.  We can advise our clients on a home’s value, but also where the leverage lies in any negotiation.  For the agents that are younger in their careers, each one is paired with a mentor on each transaction so all of our clients get top tier advice as they move through the process.  This is why we do not have part-time agents at Southwestern Real Estate, you just can’t know what a client will need without being immersed in the marketplace.